Innovation: Where Should It Rank in Our List of Core Values?

Innovation: Where Should It Rank in Our List of Core Values? 


{{ brizy_dc_image_alt uid='wp-242a45f17fb4ec4db0296138ed3ccfa8' }}

Written by Raychel Espiritu 

{{ brizy_dc_image_alt uid='wp-a42802128adf3f9f5611ecb7d71e8c45' }}

I did a quick Google search using the keywords “the value of innovation ” and the first result is: 

Innovation is “the process of translating an idea or invention into a good or service that creates value or for which customers will pay.”

In the mission-driven sector, an innovative approach is transforming an established practice that enhances an organization’s mission, while earning revenue for the organization, as stated in this blog post by Mission Capital

Basically, you have to have a good idea that people will use and pay money for. 

We hear the word “innovation” often used with startup companies and especially with technology-enabled startups. Even here at Toolbox LA, we tout ourselves as SoCal’s largest innovation hub. For us, innovation is a core value and we continuously strive towards providing the best space with resources that allow entrepreneurs to innovate. 

With all intentions aside, let’s dive deeper into what innovation actually is.

How do we know if what we are building is truly innovative?  

Should innovation be a core value for a company?

Should society deem innovation valuable?

{{ brizy_dc_image_alt uid='wp-8ab99eb8883b6b3e0193a70127e59755' }}
{{ brizy_dc_image_alt uid='wp-987d5019ba2924af85c262831ef63eab' }}

Where on the totem pole of values does innovation rank?

Above or below justice?

That’s even assuming one considers justice an important value. Can innovation exist without complementary core values such as trust and transparency? When looking at the future of innovative technologies such as Artificial Intelligence, then the answer is most certainly not. If indeed we are to place innovation at the top of our totem pole of values, then we must guarantee that we are aligned with values that enhance innovation for the greater good and not just personal monetary gain. 

A recent blog post by innovation consulting agency Kromatic explored the vagueness surrounding “innovation”, mainly stating it exists because we often confuse it with “invention.” The author explicitly states that the difference between the two is fundamental to understanding the value of innovation. He goes on to say:

“Invention refers to a single product or service. To invent is to create something that has not existed before. An invention is a product or service that is fundamentally new. Innovation is a process.

To innovate is to combine business model elements into a novel configuration that delivers more value than the individual elements. It is the process of creating a business model that’s new and sustainable at any given scale.

Very simply put: If invention is creating a product, innovation is creating a business.”

As we all know, when innovation is perceived as a core value important to the progression of society, then innovation will thrive within a certain geographical location or in certain organizations.

There’s something exciting about taking what is not possible and then suddenly making it possible with either a click of a button or a few simple steps. If someone invents a product but no one else uses it, then how is that helping society? Maybe a better question to ask is if no one invents products, then how will we progress humankind?  

Investors certainly reward innovation. The media extensively covers it, there are countless media outlets dedicated to exclusively covering the latest companies, gadgets, apps, and so forth. 

Let’s take a look at the world’s greatest innovator, Leonardo Da Vinci. I recently attended an exhibit showcasing all of Da Vinci’s ideas and creations and it was quite marvelous. This man continually built, sculpted, sketched, painted, and mostly created things that were not that useful. But the few that actually were found useful truly changed the trajectory of history. His consistent look at the laws of science and nature pushed boundaries on what was thought possible. “Learning never exhausts the mind,” is one of his most famous quotes. If we stop learning, we stop innovating and then we stop moving forward. If we are not moving forward we are stagnant and if we are stagnant then that only means we are regressing. 

Looking ahead to the future, we know there is much innovation needed around the way we operate. The future is already here and we aren’t ready for it, apparently. Our current situation with the stay at home order is showing us how unprepared we as a collective society are in regards to adopting new practices and technologies. The future usually comes at us slowly and in predictable cycles. But in 2020 it came at us like a wrecking ball. 

When innovation moves slowly it gives society time to adjust. The process of adoption over time is typically a bell curve, with the innovators, the early adopters, the late adopters and the laggards. Most people I know are innovators and early adopters, depending on the environment, although I think I am going to be a laggard when it comes to Tik Tok. 

What’s to say about the vast job loss that was inevitable from e-commerce, automation, and computing? The robots are taking our jobs. Media outlets have been saying this for years. Economic forecasts state that almost 40% of jobs will disappear in the next 10 years due to automation.

What do we do about it? 

The answer: continue to innovate. And continue to build ecosystems that support innovation that value inclusion and diversity. This will ensure we level the playing field and build up society. 

What is an ecosystem?

It’s not about people or places specifically, but rather on the relationships between them, the exchange of information and resources that make a sustainable system. What is important is the relationship between the elements, not simply a list of the elements themselves. The elements must be interacting in some meaningful way by exchanging resources and information.

Right now we have the opportunity to rebuild society in a progressive way to ensure our most vulnerable are not left behind. If innovation is truly a core value, then we must also value people. We must create products and services that help improve our standard of living, regardless of socioeconomic status.

My only hope is that entrepreneurs continue to innovate and solve problems in a way that brings us together, as opposed to driving us further apart.

Community

Signup for our newsletter

{{ brizy_dc_image_alt uid='wp-53aedcd7d27d53aa7281ea29f6a70afd' }}
window.addEventListener(‘load’, function() {
jQuery(‘a:contains(“BOOK A TOUR”)’).click(function() {
__gaTracker(‘send’, ‘event’, ‘button’, ‘click’, ‘book a tour’);
});
var set = setInterval(function() {
if (jQuery(‘.brz-form__alert–success:contains(“Your email was sent successfully”)’).is(“:visible”)) {
__gaTracker(‘send’, ‘event’, ‘button’, ‘click’, ‘sign up’);
clearInterval(set);
}
}, 700);
});

Visit Us!

window.addEventListener(‘load’,function(){
jQuery(‘a:contains(“BOOK A TOUR”)’).click(function(){
gtag(‘event’, ‘conversion’, {‘send_to’: ‘AW-689382580/N7WoCKCJtbkBELTJ3MgC’});
});
var set = setInterval(function(){
if(jQuery(‘.brz-form__alert–success:contains(“Your email was sent successfully”)’).is(“:visible”)){
gtag(‘event’, ‘conversion’, {‘send_to’: ‘AW-689382580/P0IkCMaFtbkBELTJ3MgC’});
clearInterval(set);
}
},700);
});

9410 Owensmouth Ave.

Chatsworth, CA 91311

(818) 743 – 9617

Marketing During Uncertain Times

Marketing During Uncertain Times


{{ brizy_dc_image_alt uid='wp-242a45f17fb4ec4db0296138ed3ccfa8' }}

Written by Raychel Espiritu 

{{ brizy_dc_image_alt uid='wp-7bf1597fc451d9b695f576306c3a4640' }}

With all that is going on right now, it’s critical to be sensitive during these times – we share some guidance in launching new marketing campaigns right now.

This is not business as usual.

To help you make wise decisions during trying times, Social Media Examiner tapped the minds of top marketers. This is a time to truly be of service. 

Costanoa Ventures Webinar also provided plenty of feedback on how to market during uncertain times. It’s time to turn off standard nurture campaigns, time to slow the momentum, pull back and make sure your brand is not being overly promotional.

Lots of great companies had growth during downturns and ended up thriving beyond: Airbnb, Github, Pinterest, Slack, Square, Uber, WhatsApp. Look at their early beginnings for key takeaways. Success leaves clues.

Optimize everything you say around how you can help existing customers or how you meet their needs.

Focus on your fundamental value proposition to customers. What exactly is your product doing that really offers value? Time to dial in on how to do that better. 

Be optimistic, but pragmatic and authentic. Humanity really shines. This is how you stand out when everyone is doing digital; the quality of your execution. 

What is your position in the market? If you can’t answer this, time to hit the pause button. If this is now unclear, then time to reassess.

If you haven’t already, then this is the time to build community and foster deeper relationships with your customers and maybe even your competitors. Where can you create collaborative opportunities?

Look for ways you can be of service. Consider generous pricing models, deferred payment plans, or pay-what-you-can-afford options.

Be different – keep the energy light, be optimistic, be happy, use memes, ask me anything sessions vs. webinar. 

{{ brizy_dc_image_alt uid='wp-bd8ee41380049866cd638b819dea55ba' }}

How we need to be rethinking marketing/sales alignment? What does my marketing and sales pipeline look like? Marketing and sales need to be extremely well aligned right now. If they’re not, it’s time to tighten that up.

It’s also time to shift your content strategy for each social media platform. How you engage on your Facebook page might look different than Facebook groups; maybe more Facebook live videos? If your audience is on Instagram, use Instagram Live to share your story and position.

This is also a time to lean into video for your ad campaigns. Lean into video for improving the power of your message on your landing/squeeze pages.

Marketing = bring heart and authenticity to your brand.

Sales = make it personal, highly directed and targeted.

Adapt value proposition to match shifting market and industry trends. Look at big brands and study their messaging – what can you borrow, what should you leave out?

Make sure you are not tone deaf or insensitive.  

Focus on your existing customers to make them your strongest advocates / referral base.

Focus on existing customer base first – retention is extremely important since it is easier than getting a new one right now.

Build trust. Instill confidence that you’re not going anywhere even in this tumultuous time. Make sure they’re feeling the value of your product.

How to delicately cold-outreach into accounts? It’s time to scrap typical automated nurture campaigns. Instead, run more targeted tests, messages, tactics. Demand is easiest from existing customers versus new so focus on your existing customers. Make them the primary way in which people hear about you. Reach out to customer advisory councils, design partners, groups of advocates in whatever shape you have them. Nurture those relationships that might lead to organic referrals.

There probably won’t be in person events for a while. What are the digital channels marketing teams should try?

Social media – consistently engage in existing channels and conversations; leverage them. Here are some ways you can create some authentic and engaging content:

  • Take a survey and create the results in a white paper
  • Create a podcast or create a list of relevant podcasts
  • Create a webinar create a list of relevant webinars
  • Deliver virtual meals by sending gift cards
  • Live Q&A on Facebook or Instagram. AMAs. 
  • Document best practices of existing customers–not just of your product–and share out.

Get clarity on objectives and expectations from the leadership team. Questions to ask: What do you want us to do? What can you stop doing? Make sure expectations are aligned with what capabilities and budget you have and this is communicated to your team. Everyone on the marketing team should be aware of what the plan is.

Go directly to your customers or prospects and check in with them to see if and how they are affected. How can you help?

Tone is everything right now.

Better to be genuinely helpful and not at all promotional. 

How will this crisis affect the future of marketing?

Hope it makes everyone much better at marketing – better at execution and quality of what you do to stand out. Hope it makes people less promotional and more authentic.

People will get better at ‘sideways’ marketing – don’t market yourself directly, but market the things that customers care about in the moment with something genuinely helpful. Do this as regular business versus just in times of crisis.

Again, this is not business as usual. Be more human. Be kind. And if your brand has a hard time doing that, then maybe you should rethink your brand.


Community

Signup for our newsletter

{{ brizy_dc_image_alt uid='wp-53aedcd7d27d53aa7281ea29f6a70afd' }}
window.addEventListener(‘load’, function() {
jQuery(‘a:contains(“BOOK A TOUR”)’).click(function() {
__gaTracker(‘send’, ‘event’, ‘button’, ‘click’, ‘book a tour’);
});
var set = setInterval(function() {
if (jQuery(‘.brz-form__alert–success:contains(“Your email was sent successfully”)’).is(“:visible”)) {
__gaTracker(‘send’, ‘event’, ‘button’, ‘click’, ‘sign up’);
clearInterval(set);
}
}, 700);
});

Visit Us!

window.addEventListener(‘load’,function(){
jQuery(‘a:contains(“BOOK A TOUR”)’).click(function(){
gtag(‘event’, ‘conversion’, {‘send_to’: ‘AW-689382580/N7WoCKCJtbkBELTJ3MgC’});
});
var set = setInterval(function(){
if(jQuery(‘.brz-form__alert–success:contains(“Your email was sent successfully”)’).is(“:visible”)){
gtag(‘event’, ‘conversion’, {‘send_to’: ‘AW-689382580/P0IkCMaFtbkBELTJ3MgC’});
clearInterval(set);
}
},700);
});

9410 Owensmouth Ave.

Chatsworth, CA 91311

(818) 743 – 9617

The Ultimate 2020 Remote Work Resource Guide

THE ULTIMATE 2020

Remote Work Resource Guide


{{ brizy_dc_image_alt uid='wp-242a45f17fb4ec4db0296138ed3ccfa8' }}

Written by Raychel Espiritu 

{{ brizy_dc_image_alt uid='wp-dddd4ccada5b0dc906f14d39c0dda7f0' }}

Working remotely isn’t new. We saw the birth of remote working in the 1980’s alongside the development of new technologies. It has, however, rapidly evolved in the past 5 years. As the Internet exploded with more cloud-based collaboration tools, more workers went online and some companies were built entirely around the remote work model.

Fast forward to 2020 and like most of the world, our team and coworking space members are Working From Home (WFH) these days. Some companies already had flex work policies in place and have not had any interruptions while others are struggling to catch up.

Either way, this is the new norm and remote work is here to stay.

A few quick tips to stay productive while working remotely:

  • Have a morning routine in place before you start working 
  • Set boundaries (when you’re working, you’re *really* working)
  • Take regular breaks and go outside when you can
  • Disconnect for a few hours a day
  • Use time management apps to review your productivity and pinpoint activities that are distracting you.

Below you will find various links to resources for remote work, as well as tools that are useful for collaboration and communication. The Remote Work Manifesto is a great place to start and I suggest checking out The Ultimate Guide to Remote Work by Zapier has an extensive collection of resources for remote managers, employees, and workspaces.


Community

Signup for our newsletter

{{ brizy_dc_image_alt uid='wp-53aedcd7d27d53aa7281ea29f6a70afd' }}
window.addEventListener(‘load’, function() {
jQuery(‘a:contains(“BOOK A TOUR”)’).click(function() {
__gaTracker(‘send’, ‘event’, ‘button’, ‘click’, ‘book a tour’);
});
var set = setInterval(function() {
if (jQuery(‘.brz-form__alert–success:contains(“Your email was sent successfully”)’).is(“:visible”)) {
__gaTracker(‘send’, ‘event’, ‘button’, ‘click’, ‘sign up’);
clearInterval(set);
}
}, 700);
});

Visit Us!

window.addEventListener(‘load’,function(){
jQuery(‘a:contains(“BOOK A TOUR”)’).click(function(){
gtag(‘event’, ‘conversion’, {‘send_to’: ‘AW-689382580/N7WoCKCJtbkBELTJ3MgC’});
});
var set = setInterval(function(){
if(jQuery(‘.brz-form__alert–success:contains(“Your email was sent successfully”)’).is(“:visible”)){
gtag(‘event’, ‘conversion’, {‘send_to’: ‘AW-689382580/P0IkCMaFtbkBELTJ3MgC’});
clearInterval(set);
}
},700);
});

9410 Owensmouth Ave.

Chatsworth, CA 91311

(818) 743 – 9617

Toolbox LA Member Spotlight: Stuart Felkner

TOOLBOX LA SPOTLIGHT

Stuart

Felkner


{{ brizy_dc_image_alt uid='wp-242a45f17fb4ec4db0296138ed3ccfa8' }}

Written by Raychel Espiritu 

{{ brizy_dc_image_alt uid='wp-02a233f7a8bb3126c82a5fb1ee39aea2' }}

Starting a company is super exciting, especially when you are forging a new path in unchartered territory. That’s part of what Stuart Felkner, co-founder of Creator Ink, is doing with his company and working in the New Media space. Being a founder takes plenty of grit and perseverance, both of which we see almost daily here at Toolbox LA.

What’s your name?

Stuart Felkner

Which is more your vibe?

Adrenaline Junkie

Growing up, what did you think you wanted to be?

Growing up I wanted to be an NBA basketball player. Once I realized I wasn’t cut out for the league, I became obsessed with starting my own business. I started a Car Wash business out of my parents’ garage when I was 10 and charged people a $5 donation. It was a pretty good car wash too including outside and inside.

What makes the fire in your belly burn / what motivates you?

The opportunity to be part of something bigger than myself. I love the idea of building things that add value and bring strangers together in a collaborative way.

What’s your favorite get sh*t done quote?

Why leave for tomorrow what you can do today.

What brings you to Toolbox LA?

Honestly, I didn’t know what we were getting involved with when we signed up for our office at Toolbox. I live in Ventura and my team lives in LA so we were looking for something in between. The energy, members and overall creative vibe of the place has opened up a ton of doors for us and we’re even working with some of the members at Toolbox on some product development projects.

Your Company/startup/project’s name?

Creator Ink

Tell us more. What problem are you solving?

New Media creators on YouTube, Twitch, IG and the like are turning more and more towards their own merchandise to support their content. We take that a step further and partner with these creators to not only put more money in their pocket but to build their brand and create something that will sustain beyond the lifecycle of their channel. We do this through thoughtful products that really resonate with the fans of these creators.

What’s your website?

Creatorink.com

Community is important to me.

Yes

What else should the Toolbox LA community know about you?

I geek out about business systems, leadership in organizations, and product development. Always happy to chat about these topics, share the little wisdom I’ve gained and learn from the experiences of others.


Community

Signup for our newsletter

{{ brizy_dc_image_alt uid='wp-53aedcd7d27d53aa7281ea29f6a70afd' }}
window.addEventListener(‘load’, function() {
jQuery(‘a:contains(“BOOK A TOUR”)’).click(function() {
__gaTracker(‘send’, ‘event’, ‘button’, ‘click’, ‘book a tour’);
});
var set = setInterval(function() {
if (jQuery(‘.brz-form__alert–success:contains(“Your email was sent successfully”)’).is(“:visible”)) {
__gaTracker(‘send’, ‘event’, ‘button’, ‘click’, ‘sign up’);
clearInterval(set);
}
}, 700);
});

Visit Us!

window.addEventListener(‘load’,function(){
jQuery(‘a:contains(“BOOK A TOUR”)’).click(function(){
gtag(‘event’, ‘conversion’, {‘send_to’: ‘AW-689382580/N7WoCKCJtbkBELTJ3MgC’});
});
var set = setInterval(function(){
if(jQuery(‘.brz-form__alert–success:contains(“Your email was sent successfully”)’).is(“:visible”)){
gtag(‘event’, ‘conversion’, {‘send_to’: ‘AW-689382580/P0IkCMaFtbkBELTJ3MgC’});
clearInterval(set);
}
},700);
});

9410 Owensmouth Ave.

Chatsworth, CA 91311

(818) 743 – 9617

Toolbox LA Member Spotlight: Kevin Taylor

TOOLBOX LA SPOTLIGHT

Kevin

Taylor


{{ brizy_dc_image_alt uid='wp-242a45f17fb4ec4db0296138ed3ccfa8' }}

Written by Raychel Espiritu 

{{ brizy_dc_image_alt uid='wp-d3051abdb7fdffda40de65cb71ef9aba' }}

Our members at Toolbox LA all have such different backgrounds and work experiences. We especially like those who are solving big problems and doing what they can to make the world a better place. This week we are featuring Kevin Taylor, Campaign Manager for Dr. Loraine Lundquist for LA City Council.

What’s your name?

Kevin Taylor

Which is more your vibe?

Calm & Centered

Growing up, what did you think you wanted to be?

An inventor.

What makes the fire in your belly burn / what motivates you?

Justice for marginalized people.

What’s your favorite get sh*t done quote?

“I always wondered why somebody doesn’t do something about that. Then I realized… I’m somebody?!” -Lily Tomlin

What brings you to Toolbox LA?

Left my job and starting out on my own.

Your Company/startup/project’s name?

Dr. Loraine Lundquist for LA City Council

Tell us more. What problem are you solving?

Giving everyday people a voice and ensuring gender equity in our local representation. 

What’s your website?

https://loraineforla.com

Community is important to me.

Yes

What else should the Toolbox LA community know about you?

I participate civically a lot and like people to know that they can come to me ANY TIME to seek answers on what is happening in our communities. For example, I have a passion for homelessness solutions and am a founding member of the West Valley Neighborhood Alliance on Homelessness.


Community

Signup for our newsletter

{{ brizy_dc_image_alt uid='wp-53aedcd7d27d53aa7281ea29f6a70afd' }}
window.addEventListener(‘load’, function() {
jQuery(‘a:contains(“BOOK A TOUR”)’).click(function() {
__gaTracker(‘send’, ‘event’, ‘button’, ‘click’, ‘book a tour’);
});
var set = setInterval(function() {
if (jQuery(‘.brz-form__alert–success:contains(“Your email was sent successfully”)’).is(“:visible”)) {
__gaTracker(‘send’, ‘event’, ‘button’, ‘click’, ‘sign up’);
clearInterval(set);
}
}, 700);
});

Visit Us!

window.addEventListener(‘load’,function(){
jQuery(‘a:contains(“BOOK A TOUR”)’).click(function(){
gtag(‘event’, ‘conversion’, {‘send_to’: ‘AW-689382580/N7WoCKCJtbkBELTJ3MgC’});
});
var set = setInterval(function(){
if(jQuery(‘.brz-form__alert–success:contains(“Your email was sent successfully”)’).is(“:visible”)){
gtag(‘event’, ‘conversion’, {‘send_to’: ‘AW-689382580/P0IkCMaFtbkBELTJ3MgC’});
clearInterval(set);
}
},700);
});

9410 Owensmouth Ave.

Chatsworth, CA 91311

(818) 743 – 9617

toolbox la members

Toolbox LA Member Spotlight: Courtney McTighe

TOOLBOX LA SPOTLIGHT

Courtney

McTighe


{{ brizy_dc_image_alt uid='wp-242a45f17fb4ec4db0296138ed3ccfa8' }}

Written by Raychel Espiritu 

{{ brizy_dc_image_alt uid='wp-0f66cd77474e1fb1d63c148855267344' }}

We love having such a diverse, eclectic group of members here at Toolbox LA who are passionate about the projects they are working on. Getting to know what motivates someone to do what they do is always fascinating, which is the intention behind our member spotlight blog posts.

This week we are featuring Courtney McTighe, Customer Happiness Manager at Creator Ink.

What’s your name?

Courtney McTighe

Which is more your vibe?

Adrenaline Junkie

Growing up, what did you think you wanted to be?

I wanted to be an architect and a ballet dancer

What makes the fire in your belly burn / what motivates you?

When I am old and gray, I want to be able to look back on my life and know that I made the most of every opportunity and lived my life exactly how I always wanted.

What’s your favorite get sh*t done quote?

“The question isn’t who is going to let me; it’s who is going to top me.” Ayn Rand

What brings you to Toolbox LA?

Growing my company

Your Company/startup/project’s name?

Creator Ink

Tell us more. What problem are you solving?

How to build a workplace culture that stays true as our company expands.

What’s your website?

https://creatorink.com

Community is important to me.

Yes

What else should the Toolbox LA community know about you?

I would gladly eat sushi for every meal for the rest of my life


Community

Signup for our newsletter

{{ brizy_dc_image_alt uid='wp-53aedcd7d27d53aa7281ea29f6a70afd' }}
window.addEventListener(‘load’, function() {
jQuery(‘a:contains(“BOOK A TOUR”)’).click(function() {
__gaTracker(‘send’, ‘event’, ‘button’, ‘click’, ‘book a tour’);
});
var set = setInterval(function() {
if (jQuery(‘.brz-form__alert–success:contains(“Your email was sent successfully”)’).is(“:visible”)) {
__gaTracker(‘send’, ‘event’, ‘button’, ‘click’, ‘sign up’);
clearInterval(set);
}
}, 700);
});

Visit Us!

window.addEventListener(‘load’,function(){
jQuery(‘a:contains(“BOOK A TOUR”)’).click(function(){
gtag(‘event’, ‘conversion’, {‘send_to’: ‘AW-689382580/N7WoCKCJtbkBELTJ3MgC’});
});
var set = setInterval(function(){
if(jQuery(‘.brz-form__alert–success:contains(“Your email was sent successfully”)’).is(“:visible”)){
gtag(‘event’, ‘conversion’, {‘send_to’: ‘AW-689382580/P0IkCMaFtbkBELTJ3MgC’});
clearInterval(set);
}
},700);
});

9410 Owensmouth Ave.

Chatsworth, CA 91311

(818) 743 – 9617

Introducing: Toolbox LA Community Associate Luis Marquez

INTRODUCING:

TOOLBOX LA COMMUNITY ASSOCIATE

Luis

Marquez


{{ brizy_dc_image_alt uid='wp-242a45f17fb4ec4db0296138ed3ccfa8' }}

Written by Raychel Espiritu 

{{ brizy_dc_image_alt uid='wp-46afd0c2fda9b89bd47fbaaca77ceaf3' }}

Luis Marquez is an artist who loves comedy, reading, and design. A SoCal native, Luis was born and raised in the SFV. After graduating from CSUN with a BA in Art, Luis began working at Wildlife Tattoo training to learn the craft. During his weekends he works as an independent artist and continues to refine his art style and add to his body of work.

Growing up, what did you think you wanted to be?

I wanted to be an artist. Cartoons like Teenage Mutant Ninja Turtles and video games were my source of inspiration and art was a way for expressing all the bombastic ideas that they inspired. My older brother also drew a lot and introduced me to a lot of artist’s work that I fell in love with and helped fuel my creative fire well into my college years.

What did you study in college?

I received a BA in Arts from CSUN. Illustration and painting were my areas of concentration.

My first job was at Wildlife Tattoos as a tattoo apprentice. Designing art and being able to share my skill with others who want to collect it to ornate their bodies with it permanently stimulated me in a way like no other medium has.

What was your first job?

My favorite job thus far has to be as an apprentice at Wildlife Tattoo. The shop and the people that work there have become like a second family/ home to me and you never know what to expect out of your day when you walk in.

Describe your ideal work environment.

My ideal work environment is creative, full of collaboration, where we can push and explore boundaries, and full of intelligent positive people to learn from.

What makes the fire in your belly burn / what motivates you?

Challenge and confusion. Some people may run from it but to me, challenge and confusion dare me to understand and conquer. I’m too stubborn to let those situations like that control me, plus I’m incredibly curious. I’m a glutton for knowledge.

What three words would your parents use to describe you?

Thoughtful, practical, and creative

What’s your favorite get sh*t done quote?

“There ain’t nothin’ to it but to do it!”


Community

Signup for our newsletter

{{ brizy_dc_image_alt uid='wp-53aedcd7d27d53aa7281ea29f6a70afd' }}
window.addEventListener(‘load’, function() {
jQuery(‘a:contains(“BOOK A TOUR”)’).click(function() {
__gaTracker(‘send’, ‘event’, ‘button’, ‘click’, ‘book a tour’);
});
var set = setInterval(function() {
if (jQuery(‘.brz-form__alert–success:contains(“Your email was sent successfully”)’).is(“:visible”)) {
__gaTracker(‘send’, ‘event’, ‘button’, ‘click’, ‘sign up’);
clearInterval(set);
}
}, 700);
});

Visit Us!

window.addEventListener(‘load’,function(){
jQuery(‘a:contains(“BOOK A TOUR”)’).click(function(){
gtag(‘event’, ‘conversion’, {‘send_to’: ‘AW-689382580/N7WoCKCJtbkBELTJ3MgC’});
});
var set = setInterval(function(){
if(jQuery(‘.brz-form__alert–success:contains(“Your email was sent successfully”)’).is(“:visible”)){
gtag(‘event’, ‘conversion’, {‘send_to’: ‘AW-689382580/P0IkCMaFtbkBELTJ3MgC’});
clearInterval(set);
}
},700);
});

9410 Owensmouth Ave.

Chatsworth, CA 91311

(818) 743 – 9617

Have Heart, Do Well: The Heart Series

THE HEART SERIES

Have Heart,

Do Well


{{ brizy_dc_image_alt uid='wp-242a45f17fb4ec4db0296138ed3ccfa8' }}

Written by Raychel Espiritu 

{{ brizy_dc_image_alt uid='wp-a074242903a914a44054d6ee885ce00d' }}

The Heart Series: A Conference for Conscious Companies

Set amongst the industrial buildings in The Row at 777 Alameda St in downtown Los Angeles, The Heart Series is a three-day conference for conscious companies including panel discussions, activities, networking, and brand activations all centered around a common thread of doing good in the world. Tall ceilings, open air, and natural light created a welcoming environment for attendees, despite the first day of heavy rain. Nevermind the gloomy forecast, there was plenty of light shining throughout the room from the event organizers, volunteers, and attendees. There were plenty of beaming smiles and open arms embracing the concept of businesses doing good in the world, which was shared through the duration of the conference.

{{ brizy_dc_image_alt uid='wp-a074242903a914a44054d6ee885ce00d' }}

The intention for most people in attendance is to learn more about how their organization can raise the bar around transparency and impact. The event organizers made this apparent in every customer touchpoint: free Coconut Water from Harmless Harvest, meatless patties from Beyond Meat, free water from Boxed Water, no single-use plastics, and a gift bag full of goodies of eco-friendly products.

{{ brizy_dc_image_alt uid='wp-623e494dd0f80f2ef888b5adbeb940f3' }}

It was mentioned in the opening remarks that we are currently in the greatest generation of leadership in history, through the various ways we are each inspiring change. I clapped in agreeance. 

There were quite a few talking points on the first day that made an impact, the first of which is the nature of your business entity.

Being a B Corporation and/or a Fair Trade Certified company means your business is verified by an official organization to follow certain business standards and practices. According to the B Corp website, “Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.”

You don’t have to be a non-profit to make a positive impact and help others.

The first speaker of the day was Brad Hagen, President of media company ATTN.

“Doing good can’t just be a trend. We need to hold ourselves, our peers and businesses accountable.” Hagen emphasized how his media company ATTN has shifted away from the traditional trajectory that advertising agencies follow of selling sex, and instead is selling ideas of doing good. He shared a video that generated over a million views on Facebook that showed a young girl who collected donations and hosted a “Free Laundry Day” for those in the community living in poverty. She went around the laundry mat putting coins in washers and dryers, allowing families the opportunity to clean their clothes free of charge. Hagen drove home the idea that people want to see examples of people helping others, and media companies have the power to shift the narrative.

{{ brizy_dc_image_alt uid='wp-b40be1d83859f8d81d5a1df5f0c985cb' }}

The latter portion of the day included panel discussions where I learned there are ways to work with businesses; divisions of corporations dedicated to working with small businesses. A key example is Verizon Ventures and their small biz services. Corporate partners can play a significant role in making an impact.

For the remainder of the conference, the workshops and networking activities proved to be fruitful in generating authentic connections and insightful conversations. Personal branding and being true to your passion and purpose was a common theme that was a continuous reminder of why we were all here. To do good.

There were moments where a break was much needed. Luckily, there was a meditation room next door that offered ample space to sprawl out and zen out.

{{ brizy_dc_image_alt uid='wp-8a773fcaa157c1d35beda64c07d67106' }}

The Heart Series Conference features facilitated discussions with thought leaders from today’s most impactful companies. This is a must-attend conference if you’re an entrepreneur, organization or brand leader interested in how your business can make a bigger impact.


Community

Signup for our newsletter

{{ brizy_dc_image_alt uid='wp-53aedcd7d27d53aa7281ea29f6a70afd' }}
window.addEventListener(‘load’, function() {
jQuery(‘a:contains(“BOOK A TOUR”)’).click(function() {
__gaTracker(‘send’, ‘event’, ‘button’, ‘click’, ‘book a tour’);
});
var set = setInterval(function() {
if (jQuery(‘.brz-form__alert–success:contains(“Your email was sent successfully”)’).is(“:visible”)) {
__gaTracker(‘send’, ‘event’, ‘button’, ‘click’, ‘sign up’);
clearInterval(set);
}
}, 700);
});

Visit Us!

window.addEventListener(‘load’,function(){
jQuery(‘a:contains(“BOOK A TOUR”)’).click(function(){
gtag(‘event’, ‘conversion’, {‘send_to’: ‘AW-689382580/N7WoCKCJtbkBELTJ3MgC’});
});
var set = setInterval(function(){
if(jQuery(‘.brz-form__alert–success:contains(“Your email was sent successfully”)’).is(“:visible”)){
gtag(‘event’, ‘conversion’, {‘send_to’: ‘AW-689382580/P0IkCMaFtbkBELTJ3MgC’});
clearInterval(set);
}
},700);
});

9410 Owensmouth Ave.

Chatsworth, CA 91311

(818) 743 – 9617