The Heart Series: A Conference for Conscious Companies
Set amongst the industrial buildings in The Row at 777 Alameda St in downtown Los Angeles, The Heart Series is a three-day conference for conscious companies including panel discussions, activities, networking, and brand activations all centered around a common thread of doing good in the world. Tall ceilings, open air, and natural light created a welcoming environment for attendees, despite the first day of heavy rain. Nevermind the gloomy forecast, there was plenty of light shining throughout the room from the event organizers, volunteers, and attendees. There were plenty of beaming smiles and open arms embracing the concept of businesses doing good in the world, which was shared through the duration of the conference.
The intention for most people in attendance is to learn more about how their organization can raise the bar around transparency and impact. The event organizers made this apparent in every customer touchpoint: free Coconut Water from Harmless Harvest, meatless patties from Beyond Meat, free water from Boxed Water, no single-use plastics, and a gift bag full of goodies of eco-friendly products.
It was mentioned in the opening remarks that we are currently in the greatest generation of leadership in history, through the various ways we are each inspiring change. I clapped in agreeance.
There were quite a few talking points on the first day that made an impact, the first of which is the nature of your business entity.
Being a B Corporation and/or a Fair Trade Certified company means your business is verified by an official organization to follow certain business standards and practices. According to the B Corp website, “Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.”
You don’t have to be a non-profit to make a positive impact and help others.
The first speaker of the day was Brad Hagen, President of media company ATTN.
“Doing good can’t just be a trend. We need to hold ourselves, our peers and businesses accountable.” Hagen emphasized how his media company ATTN has shifted away from the traditional trajectory that advertising agencies follow of selling sex, and instead is selling ideas of doing good. He shared a video that generated over a million views on Facebook that showed a young girl who collected donations and hosted a “Free Laundry Day” for those in the community living in poverty. She went around the laundry mat putting coins in washers and dryers, allowing families the opportunity to clean their clothes free of charge. Hagen drove home the idea that people want to see examples of people helping others, and media companies have the power to shift the narrative.
The latter portion of the day included panel discussions where I learned there are ways to work with businesses; divisions of corporations dedicated to working with small businesses. A key example is Verizon Ventures and their small biz services. Corporate partners can play a significant role in making an impact.
For the remainder of the conference, the workshops and networking activities proved to be fruitful in generating authentic connections and insightful conversations. Personal branding and being true to your passion and purpose was a common theme that was a continuous reminder of why we were all here. To do good.
There were moments where a break was much needed. Luckily, there was a meditation room next door that offered ample space to sprawl out and zen out.
The Heart Series Conference features facilitated discussions with thought leaders from today’s most impactful companies. This is a must-attend conference if you’re an entrepreneur, organization or brand leader interested in how your business can make a bigger impact.