Creating the Toolbox LA “vibe” is the core focus of our Community Director, Raychel Espiritu. It’s that palpable feeling you get when you walk through the door and get a sense of what this place is all about. Her experience in digital marketing and event production allows her to switch between the many hats this role requires. Being a native of Los Angeles and the San Fernando Valley also drives her passion for seeing this place grow and succeed.
Your full name
Growing up, what did you think you wanted to be?
When I was a little girl I wanted to be a lawyer because I loved to ask questions and argue. I was quite precocious.
What did you study in college?
I received a Bachelor’s Degree in Theater Arts with a minor in Business Marketing from Cal State University, Northridge.
What was your first job?
Working in retail. I was a Sales Associate at Wet Seal in the Topanga Mall. That’s where I really learned the meaning of hustle.
What been your favorite job?
Director of Global Communications at Music Group. I traveled around the world connecting musicians with pro audio gear to create content for social media. It brought me to Deadmau5’s home studio in Canada, SXSW, Coachella, Hong Kong, Alaska, and more.
Describe your ideal work environment.
Open space, high ceiling, natural light. Team energy is focused on collaboration with plenty of brainstorm sessions. Throwing ideas on the wall and executing on them fast. An environment that allows creativity to flourish. Pretty much what Toolbox LA is in a nutshell!
What makes the fire in your belly burn / what motivates you?
Working with people and companies with progressive values like radical transparency.
When you’re not at work, how do you spend your time?
I love to dance! Dance classes, yoga, meditation and breathwork classes, sound baths. I’m into the zen vibes.
What three words would your parents use to describe you?
Caring, intelligent, resourceful
What’s your favorite get sh*t done quote?
“Have no fear of perfection – you’ll never reach it.” Salvador Dali