You can’t judge a book by its cover, but you sure can judge a building by its exterior.
Drab, dark walls devoid of color are not in the least bit inspiring, and yet, if they’re overloaded with color, you somehow feel like you are stuck in a children’s fun house. A nice balance of design and color is important in creating an inviting and stimulating environment. Here at Toolbox LA, our intention is to provide a creative and collaborative space for creators, makers, innovators, entrepreneurs, and overall do-gooders.
Through our partnership with San Fernando Valley based non-profit organization 11:11 A Creative Collective, we were able to kick off an Artist In Residency program. 11:11 ACC will bring art into our coworking space by commissioning site-specific art installations through our Artist Incubator program. The first phase will be a mural on the outside of the building that will represent the creative vibe that exists within these walls. Phase two will require full immersion by local artists who will become members of our community and will beautify the space from within.
Starting with the vision for a mural, we worked with Addy Gonzalez and Erin Stone, the founders of 11:11, to decide on a muralist who would be best to create something for the exterior of our space. They put out a call to artists, asking for submissions. After receiving more than a couple dozen submissions from talented and dedicated artists, we narrowed it down to our top 10 favorites and asked for renders. Then we printed each render out and laid them all out on the table to decide which one we liked best. However, we also wanted the community to provide their input, so we put each render up on a whiteboard and had members vote on their top 2 by putting a sticky note on their 2 favorites.
The winning result was Andrew Severns, a talented Los Angeles based muralist who also submitted an explanation as to why he choose the specific colors and geometric shapes for his idea. 11:11 brought him in to start on the mural and after 6 weeks the end result was nothing short of glorious. Now we have a permanent facade that represents the shining, electric world that exists within these walls.
Phase two is currently in the works and more will be revealed within the coming months.
You can check out more of Andrew’s work on Instagram at @severnscanon.